GEC WRITHLON IS THE OFFICIAL BLOG OF GEETA ENGINEERING COLLEGE. BY THIS BLOG, WE ARE PROVIDING KNOWLEDGE REGARDING THE LATEST TECH RELATED NEWS, MODERN ENGINEERING INVENTIONS, SCIENTIFIC GADGETS, AND SCIENTIFIC THEORIES

GEC WRITHLON IS THE OFFICIAL BLOG OF GEETA ENGINEERING COLLEGE. BY THIS BLOG, WE ARE PROVIDING KNOWLEDGE REGARDING THE LATEST TECH RELATED NEWS, MODERN ENGINEERING INVENTIONS, SCIENTIFIC GADGETS, AND SCIENTIFIC THEORIES.

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Showing posts with label MANAGEMENT. Show all posts
Showing posts with label MANAGEMENT. Show all posts

Monday 22 June 2020

Monday, June 22, 2020

Lockdown and its impact on suppressing pollution and environmental enhancement


The relationship between the man and the environment co exists from the initial periods. 


Humans survive in the laps of nature and continuously interact with it. Nature influences in the form of air that we breathe, the food and water that we consume and also the energy which is flowed. However changes or disturbances made in the external environment not only pose harmful effects but also prove to be devastating in terms of community sustainability.

The multiple societal base structures like religious, agricultural, industrial, aesthetics have been budding during versatile phases of human civilization and these structures represent that human beings gathered cultural resources based on nature. Since decades man (population explosion) has been the source of environmental destruction for meeting its need of urbanization, technological sophistication, industrialization, commercialization and globalization which consequently gave rise to environmental degradation and ecological imbalance which left remark upon the whole world.

These issues cover major concerns like global warming, ozone layer depletion, greenhouse effect, melting glaciers, rising sea level, deforestation, rising pollution, climate change, resource depletion, acid rain, urban sprawl, desertification, loss of bio diversity, water crises, ocean and costal threats, shrinking wet lands, habitat destruction, and lot more.

The current outbreak of corona virus (COVID 19) disease that was first identified on November’2019 in China, which has infected 550,000 people across the Globe as on 28 March 2020 (:Source BBC News). Its spread has left businesses around the world counting cost.  This outbreak has negatively impacted global markets, provided negative recession, change in Gross Domestic Product (GDP) growth relative to the base line, unemployment, health & mental hazards and mortality (death) across the globe.


With the WHO announcement of COVID19 to be a pandemic across the globe and considering the no of deaths taking place in the countries, most of the nations announced lockdowns to slowdown the dispersion pace of COVID19 as a prevention measure. Indian lock down was enforced at midnight local time (18:30 GMT) for 21 days from 25th march 2020 onwards to break the chain of virus by social distancing.

MEANING OF RELATED TERMS

LOCKDOWN - A situation in which an individual is not allowed or restricted to enter or exit a premises or an area freely because of an emergent situation or crisis.

ENVIRONMENT ENHANCEMENT - 'Environmental enhancement or conservation associated activities' are defined as those in which participation be it voluntary or non-voluntary intends to improve the external environment (either urban or rural)

POLLUTION - The presence, contribution or an addition into the environment of an unwanted substance which has harmful or poisonous effects like health and mental hazards.

CONTEXT

 

Corona virus is posing a toll on people all over the world it’s not just affecting their mental and physical health but it’s also affecting the businesses causing them major losses. However one thing which is improvising with every passing of the day is our environment.
Wuhan being the epicentre of the Coronavirus outbreak is a major industrial hub. During normal situations, Wuhan had a peaking and hazardous air-pollution levels, which has now surprisingly fall down by 21.5 per cent according to data released by China’s Ministry of Ecology and Environment. The satellite images shared by European Space Agency and NASA signify that the nitrogen dioxide pollution has come down significantly in the region. Images show a gradual reduction in pollution across many Chinese cities between the months of January and February.

Lowered proportion of tourism in Venice has allowed nature to take control and the water in the canals have got self-cleansed due to which fishes were observed. Less gondola traffic in Venice has caused rehabilitation of aquatic life which was otherwise not visible.

Other Places

Many other regions have also observed significant environmental benefits as a consequence of the outbreak. Researchers in New York reported a 50 per cent decline in carbon monoxide levels, which are caused due to traffic and car emissions. The researchers at Columbia University revealed that the traffic levels in the city have come down by around 35 per cent as compared to the data last year
After the announcement of the lockdown, the sky of Delhi-NCR is pretty clean and air pollution has fairly come down. In the Delhi-NCR area, the sun was visible in the clear blue sky for multiple days after the lockdown
Delhi was recorded with the lowest level of PM10 (micro particles in the air) since August 18 last year. The PM10 level was recorded at 32.7 micrograms per cubic meter at 10 am in Delhi-NCR, the lowest since the minimum recorded at 15.9 micrograms per cubic meter on August 18 last year. The air quality index in the city was 40, which is categorised as 'good'.
However, the experts are concerned and also warned that the level would rise rapidly after the pandemic as the countries will reboot its economy.

NEGATIVE IMPACTS OF LOCKDOWN:

 

1. Denting of India GDP- Worse that India’s 2008 global financial crisis.

2. Push back in international trade

3. Wiping away of equity investor wealth

4. Idealness, sluggishness and mental hazards.

5. Increase in poverty alleviation.

6. Unavailability of resource.

7. It’s more like a ‘life trapped in a cage’.

8. Intense Depression faced by economies.

9. Education which is considered as a monitory asset is being devastated       across the countries.

10. Business winding/shutdown and failures.

11. Increase in number of voluntary deaths (suicides).

12. Unfriendly acquisition and takeovers- for example takeovers initiated by Chinese companies against leading Australian companies and MNC’s  

13. Rising unemployment rate

14. Rising inflation and hoarding

15. Hampering cross national relations

16. Monetary losses

17. Migrants hardships

18. Hardships of daily wagers- in context to zero income, hunger and malnutrition

19. Transportation hurdles for migrants and daily wage workers

Household and care work burden

 

 

GENERAL POSITIVE IMPACTS OF LOCKDOWN:


1.    Revision of basic hygiene practices like washing hands frequently, cleanliness and sanitizing of surroundings and proper coughing etiquettes.
2.    Increased inter personal relationships, love, warmth, affection, affiliation and belongingness between the family members which was ruined with the presence of technological sophistication.
3.    Adoption of more traditions practices like Yoga and meditation over gym exercises.
4.    Rise in immunity boosting diets over junk food and calories consuming diet.
5.    Sparkling creativity
6.    Increase productivity resulting in saving of  time, money and energy

ENVIRONMENT RELATED POSITIVE IMPACTS:




  • Sealing of borders and all unnecessary movements of human and traffic are restricted.
  • Slowdown in agricultural, industrial, construction and commercial activities and pollutants.
  • Improvement in quality air index.
  • Reduction in nitrous oxides produced from car engines and power plants across the blocked countries.
  • Reduction in other harmful gases like sulphur dioxide, carbon monoxide and carbon dioxide which causes greenhouse effect
  • Fall in amount of accumulated wastage, emissions and chemicals into the environment.
  • Aquatic and wildlife rehabilitation.
  • Stabilizing climate.
  • Lowered levels of categories of pollution- air, water, soil and noise.
  • Healing ozone layer. 


Conclusion
It is clearly evident that from the facts and current scenario that if man stays in harmony with nature and other living organisms we can together build a sustainable future. This pandemic has set reset button on most of the things. One major positive effect is that we have started appreciating old values and simple things in life. Human’s retreat from the public spaces has provided co-existence for other living organisms (nature returns). Human don’t own the planet and hence should focus on co-habitation by sharing the ecosystem.
Lockdown has ensured SURVIVAL OF FITTEST intensely
Current situation is proving to be beneficial for the environment, however researchers and scientists are worrying that these facts may get reverse again and would rapidly spike up once things restore to normal. That is something we do not expect, however, only passing time will let us know what we will seek from the future
Our response to emergent situation will shape the climate changes for next few coming decades. The efforts encourage economic activity — the stimulus plans, bailouts and back-to-work programs being developed now — will help forming the shape of our economies and our lives for the foreseeable future, and they will have negative effects on carbon related emissions that will reverberate across the planet for thousands of prospective years.
YouTube links: 


AUTHOR:

KUNICA RAHUL NARANG

Saturday 11 April 2020

Saturday, April 11, 2020

DIGITAL MARKETING

DIGITAL MARKETING


Promoting of items principally through the web, including cell phones and other computerized medium falls under the umbrella of Digital Marketing. This instructional exercise clarifies how you can utilize mainstream web based life stages, for example, Facebook, Twitter, LinkedIn, and Google+ to advance your business and make more prominent mindfulness about the items and administrations you offer.
In general terms, Digital Marketing is the publicity of things or brands by any electronic media. Digital Marketing is regularly alluded to as web based promoting, web advertising or web promoting.
Digital Marketing has been around for a long while however it hasn't been all around characterized. We will in general believe that Digital Marketing incorporates standard publicizing, site design improvement (SEO) and pay per click. However, this is too limited a definition, in light of the fact that advanced advertising additionally incorporates email, RSS, voice communicate, fax communicate, blogging, podcasting, video streams, remote content informing, and texting. Truly! Digital Marketing has a wide degree.
WHY DIGITAL MARKETING
In Digital Marketing, a revealing and examination motor can be layered inside a battle which permits the association or brand to screen continuously how a crusade is performing, for example, what is being seen, how frequently, to what extent, just as different activities, for example, reaction rates and buys made.
•        The utilization of Digital Marketing in the computerized period not just takes into account brands to showcase their items and administrations yet in addition offers online client care through 24x7 administrations to cause the client to feel bolstered and esteemed.
•        The utilization of social media in digital marketing permits brands to get both positive and negative input from their clients just as figure out what media stages function admirably for them.
•        Digital Marketing gives expanded favorable position to brands and organizations. It is currently basic for purchasers to post criticism online through internet based life sources, web journals, and sites about their involvement in an item or brand.
As anyone might expect, billions of promoting dollars spent on conventional channels is as of now beginning to move to computerized Marketing efforts and this will keep on expanding as the Web develops.
Search Engine Optimization
Website design enhancement represents Search Engine Optimization. It is the way toward getting traffic from the free, natural, article, or normal list items on the web crawlers. Basically, it's the name given to the movement that endeavors to improve web crawler rankings. In numerous regards, it's essentially quality control for sites.
Website optimization may target various types of search, including picture search, nearby pursuit, video search, and news web crawlers. Utilizing a sound SEO system will assist you with situating your site appropriately to be found at the most basic focuses in the purchasing procedure or when individuals need your site.
Search Engine Crawlers
Popular search engines like yahoo and google, use crawlers to find the pages for their query items. Pages that are connected from other internet searcher ordered pages don't should be submitted on the grounds that they are found naturally.
Search engine optimization and Social Media
For some groups, there are various arrangements of individuals who take a shot at SEO and web-based social networking independently; in any case, this situation is evolving recently.
•        The two may even now authoritatively have a place with discrete groups, however internet based life advertisers should be progressively educated on the SEO strategist's motivation, so the SEO technique can go connected at the hip with content advancement.
•        SEO strategists also need to realize how to function with web based life advertisers so as to get the social signs it needs to ensure their organization positions high in search.
CONTENT MARKETING
Content Marketing is a popular advertising approach mainly focused on making and dispersing important, applicable, and reliable substance to pull in and hold an obviously characterized crowd. It at last expects to drive productive client activity.
Content Marketing is an umbrella term covering a lot of procedures, methods, and strategies to satisfy business and client objectives by utilizing the most applicable substance to serve, draw in, convert, hold, and connect with clients. Content uses web journals, digital broadcasts, video, and web based life destinations as a vehicle. It's a training currently being utilized by 86% of organizations today. Be that as it may, compelling substance advertising isn't so natural to discover.
Objectives of Content Marketing
Given the way that substance assumes a job in for all intents and purposes all advertising systems and strategies, there are no objectives that can't be arrived at utilizing content. Notwithstanding, from a substance advertising point of view, we see that advertisers center around some key objectives, for example, −

•        Brand mindfulness
•        Lead age
•        Engagement
•        Sales
•        Lead supporting
•        Customer maintenance and unwaveringness
•        Customer evangelism
•        Up-selling and strategically pitching

Despite the fact that these are the run of the mill objectives found in content advertising research, thoroughly consider of the crate and take a gander at the objectives of your "crowds".
EMAIL-MARKETING
Mainly each email sent to a potential or current client could be viewed as email advertising. Any email correspondence is considered as email advertising on the off chance that it helps assemble client dedication, trust in an item or organization, or brand acknowledgment. For example, when an organization sends a business message to a gathering of individuals utilizing electronic email for the most part as notices, demands for business or deals, or gift sales.
Email advertising is a productive method to remain associated with your customers while likewise advancing your business. Doing as such, you can undoubtedly and rapidly arrive at target markets without the requirement for enormous amounts of print space, TV or radio time, or high creation costs.
Also, while utilizing email promoting programming, you can keep up an email list that has been divided dependent on a few variables including the timeframe addresses have been on the rundown, clients' preferences, ways of managing money and other significant criteria. Messages are then made and conveyed to explicit objective individuals on the rundown, giving them a customized email specifying data that they are keen on or have mentioned.

Email Marketing can be done by −
•        Email bulletins
•        Digests
•        Dedicated Emails
•        Lead Nurturing
•        Sponsorship Emails
•        Transactional Emails

Email Newsletters
Email bulletins offer the accompanying three favorable circumstances −
•        They can spread your image mindfulness. By building ongoing correspondence with your email endorsers, you empower them to perceive your image and partner it with a positive opinion.
•        They can use the current substance. Numerous organizations do fast rundowns of their most well known blog entries and connection to the articles from their bulletin.
•        They give you the opportunity to incorporate various kinds of substance that may be critical to your association.


Tuesday 7 April 2020

Tuesday, April 07, 2020

LEADERSHIP & MANAGEMENT


LEADERSHIP & MANAGEMENT


What’s Leadership?? It is the power of a private or a gaggle of people to influence and guide followers or other members of a corporation. While creating and articulating a clear vision or providing followers with the knowledge and establishing achievable goals, Leadership involves making sound -- and sometimes difficult – decisions.



As said by Keith Davis, “Leadership is the ability to influence others to seek defined objectives passionately. Human factor can only bind a group together and motivates it towards goals.”
The modern leadership movement is predicated upon the principle that leaders aren’t born, they’re made. The arts of leadership and management, like all cultivated skills, are learned and honed by practice over time regardless of where you reside.

We usually consider the two terms Leadership and management as synonymous. We must understand that leadership is an essential part of effective management. Being the crucial component of management, remarkable leadership behavior stresses upon building an environment during which each and each employee develops and excels.


Leadership is about getting people to grasp and believe the vision you set for the corporate and to figure with you on achieving your goals, while management is more about administering and ensuring the day-to-day activities are happening as they ought to.
 A manager must have traits of a innovator, i.e., he must possess leadership qualities. Leaders develop and start strategies that build and sustain competitive advantage.
For an optimal efficiency in any organization Both Leadership and management have to be robust.

MANAGERS vs. LEADERS
We have Managers who Give Directions where as on the other hand Leaders ask questions.
If Managers have subordinates then Leaders have followers.
When Managers use a controlling style, there Leaders has a motivational style.
While Managers tell what to do, Leaders demonstrate what to do.
Managers provides with good ideas which are then implemented by leaders.
Managers respond to change when Leaders generate change
Managers aim to be heroes Leaders formulate heroes of everyone around them
Managers train power over people Leaders build up power with people

“LEADERSHIP IS ABOUT STIMULATING AND MANAGEMENT IS ABOUT SETTING UP”


AUTHOR:

Ms. Isha Kalra

(Assistant Professor, Management Department)


Tuesday, April 07, 2020

GLOSSOPHOBIA (FEAR OF PUBLIC SPEAKING)


Are you Glossophobic?
Does communicating with the public at large fill you with nervousness, fear and anxiety?




INTRODUCTION

In today’s competitive era of globalization, digitalization & professionalism an individual is supposed to stay very confident and impactful in public for building interpersonal relations and networks however several of them can’t perform well due to intense fear and anxiety which causes severe nervousness and panic situations for them.
Being a best public speaker can help in advancement of the career, widening up of business and formation of relations worldwide by promoting ideas to society at large. To perform there’s a need of standing in front of an audience and delivering. And mostly the barrier is fear penetrating inside you and the concerned audience.



Meaning

Glossophobia is a term derived from the greek words glosso: tongue and phobos: terror or fear. Therefore it is fear of tongue generally called as social fear, social phobia or fear of public speaking.

Common human related fears

  •  Fear of Public Speaking termed as Glossophobia
  •  Fear of Bugs as Acarophobia
  •  Fear of Heights as Acrophobia
  •  Fear of Flying as Aerophobia
  •  Fear of Entering Open or Crowded Places as Agoraphobia
  •  Fear of Spiders as Arachnophobia
  •  Fear of Thunder and Lightning as Astraphobia
  •  Fear of Small Spaces as Claustrophobia
  •  Fear of Dogs as Cynophobia
  •  Fear of Vomiting as Emetophobia
  •  Fear of Germs as Mysophobia/Germaphobia
  •  Fear of needles as Trypanophobia

Symptoms of Glossophobia


  • High (BP) Blood Pressure
  • Trembling & Freezing
  • High perspiration (sweating)
  • Mouth Dryness
  • Tightening of back muscles (Upper Portion)
  • Panic Movements & Nausea
  • Severe Anxiousness with the perception of public speaking


Speech related symptoms
  1. Mouth Dryness
  2. Lower tone and pitch of voice
  3. Lack of energy and enthusiasm
  4. Severe tension leading to voice trembling
  5. Murmuring, shaking and voice modulations
  6. Hesitation in words like ‘eh’, ‘ah’, ‘um’, etc.
  7. Stammering
  8. Vocal stops

Causes of Glossophobia
Certain past traumas or terrifying situations
Fear of getting judged, insulted, criticised or rejection because in past an individual may have encountered, and experienced stressful phases. For example ineffective delivery of oral presentation or public speaking and the negative associated experience

People with less education get nervous with taking the stage

Aggregation  of genetic characteristics(fearful gene is activated on exposure to public) and other environmental, biological, and psychological related aspects

No chance for advance preparation and automatically it gives rise to fear of public speaking.
Treatment Options
1) An individual is trained with skills to learn, cope and handle the situation which may cause the fear. Such therapy is termed as Cognitive Behavioural Therapy (CBT) 
2) Anxiety management and relaxation techniques often help in
reduction of fear building tendencies.
Medications
1) Beta-blockers  cures high blood pressure and related heart disorders. They also aid in controlling the physical symptoms of glossophobia, like shaking or trembling
2) Antidepressants treat depression, and also control social anxiety.
3) If anxiety is intense, doctors prescribe benzodiazepines like Ativan or Xanax.
4) Brain chemicals such as Serotonin regulate the mood level of a person. Anti-anxiety and anti-depressant medicines aid in adjustment to the brain chemicals.
Exposure therapy
These therapies are seen as most effective for the public fear and speaking. The therapist teaches various relaxation techniques like muscle relaxation, mind visualization exercises & meditation. An individual gradually develops builds up bearing ability towards fear & anxiousness
Herbal remedies  
Conitum napellus or Gelsemium is recommended by homeopaths according to the history, symptoms and individual’s nature and temper. Herbal remedies like Lemon balm, lavender and Passion Flower soothe the nerves and make one person calm
Practical tips for overcoming glossophobia
  • Identify the presentable material 
  • Practice hard and as often as possible
  • Record your verbal message or the presentation 
  • Virtual mode usage
  • Predetermine the list of possible questions from audience viewpoint
  • Choose a substitute of memorizing speech by understanding topic and rehearsing it well
  • Analyze audience from every aspect 
  • Gradual speaking
  • Sip water whenever needed- you can carry water or related resources along at the time of presentation
  • Don’t describe or feel your nervousness 
  • Get flexible or acquainted with the room/venue
  • Ensure that enough practice for the presentation or speech is made

DO YOU KNOW?
Most of the eminent personalities from the world have had a fear of public speaking
  • Renée Zellweger,
  • Nicole Kidman,
  • Abraham Lincoln,
  • Gandhi,
  • Sigmund Freud
  • Thomas Jefferson.

Conclusion
40% of the audience have fears of public speaking. Do not panic & apologize for being nervous rather do your best instead and accept the fact that stress is normal and consider it to be on the positive side by being more alert and enthusiastic. To leave a remark on the audience keep Smiling and maintain intense eye contact with the audience. Be sure to gradually inhale and indulge in deep breathing which may calm you down at the time of fear or stressful situation
Therefore there is an urgent need to understand the roots of this fear and strategize and conquer it thereby making ourselves global competent.

YouTube links: